Official announcements from the UK CMA or legal documentation

UK CMA Accepts Meta's Changes to Ad Data Rules

Aug 20, 2024, 01:20 PM

On August 20, 2024, the UK Competition and Markets Authority (CMA) accepted Meta's proposed changes to its advertising data rules. These changes are aimed at ensuring that the data of customers advertising on Meta's platform is not used to enhance Meta's Marketplace without explicit consent. The decision by the CMA marks a significant step in regulating how social media platforms handle user data, particularly in advertising contexts.