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Will Meta change 'Pay-or-Consent' model by December 31, 2024?
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Official announcement from Meta
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Brussels Investigates Meta's 'Pay-or-Consent' Model, Potential Fine Up to $13.49 Billion This Week
Jul 1, 2024, 06:20 AM
The European Union has initiated an investigation into Meta's 'Pay-or-Consent' model under the Digital Markets Act (DMA). This model requires users to either pay for an ad-free experience on Facebook and Instagram or consent to data tracking. The EU Commission is questioning the fairness of this model in offering real choice between data privacy and payment. The potential fine for Meta could be up to $13.49 billion. Brussels plans to charge Meta this week.
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