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Market
Will MapMyFitness apps see a 20% increase in active users by the end of Q1 2025?
3
Resolution / Starting Odds
Yes • 50%
No • 50%
Publicly available user statistics from Outside Magazine or third-party analytics platforms
Story
Outside Magazine Acquires MapMyFitness Apps from Under Armour for $150 Million After 11 Years
Sep 5, 2024, 09:01 AM
Outside Magazine has acquired the MapMyFitness suite of apps from Under Armour. This acquisition is particularly significant for Outside's CEO, Robin Thurston, who originally founded MapMyFitness in 2007 before selling it to Under Armour for $150 million in 2013. The deal, which had been underway for several months, includes the popular MapMyRun app among several fitness tracking applications. The acquisition comes 11 years after Under Armour initially purchased MapMyFitness.
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Similar markets
Yes • 50%
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Increase from current levels • 25%
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Remain the same • 25%
Data unavailable • 25%
Less than 10% • 33%
10% to 20% • 33%
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Yes • 50%
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10% to 20% • 25%
20% to 30% • 25%
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