Public statements or press releases from Kamala Harris or her campaign

Trump's Campaign Spent Millions on Effective Ad 'Kamala is for They/Them' Targeting Swing Voters 30,000 Times

Nov 9, 2024, 01:10 PM

In the lead-up to the recent election, Donald Trump's campaign strategically deployed a controversial advertisement targeting transgender rights, which has been identified as one of the most effective ads of the cycle. The ad, which featured the phrase, 'Kamala Harris is for they/them, Donald Trump is for you,' aired extensively across various markets and is believed to have influenced swing voters, particularly Independents and some Democrats. Analysts noted that the Harris campaign struggled to respond effectively to this media campaign, which was broadcast approximately 30,000 times. Former President Bill Clinton reportedly advised the Harris camp to address the ad, but they did not take action. Trump's campaign reportedly invested millions in this advertising strategy, which has drawn significant attention for its impact on the election outcome.