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J.D. Vance's 'Hillbilly Elegy' Sales Surge 13,000% to 650,000 Copies After Trump Picks Him as VP on July 15

Jul 25, 2024, 10:15 PM

Following former President Donald Trump's announcement of Ohio Senator J.D. Vance as his vice-presidential running mate on July 15, 2024, there has been a significant surge in sales of Vance's memoir, "Hillbilly Elegy: A Memoir of a Family and Culture in Crisis." Reports indicate that sales of the book soared by 13,000% in the week after the announcement. According to HarperCollins, over 650,000 copies have been sold since Vance's selection, prompting the publisher to plan a massive reprint to meet the high demand. Vance's candidacy is seen as a reflection of the populist aspirations within Trump's Republican Party, and he is viewed as a key figure in broadening Trump's appeal to new constituencies, particularly non-college-educated white males.