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Google ($GOOGL) Reverses Decision to Deprecate Third-Party Cookies in Chrome, Focuses on Privacy Sandbox

Jul 22, 2024, 07:46 PM

Google has announced that it will no longer deprecate third-party cookies in its Chrome browser, marking a significant reversal after four years of efforts and delays. Instead, the company plans to introduce a new experience that allows users to make informed choices about their web browsing, which can be adjusted at any time. This decision comes after extensive feedback and objections from the advertising industry and regulators. Google will continue to work on privacy-preserving alternatives via Privacy Sandbox APIs. The decision impacts Google's stock, $GOOGL.