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Will Google Search retention rate drop below 70% by the end of Q1 2025?
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Story
Perplexity AI Gains Popularity as Alternative to Google Search with 85% Retention, 24-Minute Sessions
Sep 29, 2024, 07:39 PM
Perplexity AI is increasingly being adopted as an alternative to traditional search engines like Google. Users report a significant shift in their search habits, with some completely abandoning Google Search. Perplexity AI offers concise, to-the-point answers in natural language, which has led to high user retention rates of 85%. Power users spend an average of 24 minutes per session on Perplexity, compared to 11 minutes on Google Search and 3 minutes on Wikipedia. The platform is praised for realizing the original vision of Ask Jeeves and providing a more efficient search experience. According to one user, 80% of their Google searches now go to Perplexity. The platform also provides real-time answers.
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