Google's official blog, press releases, or verified news outlets

Google Faces Backlash for Threatening Influencers in Team Pixel Program

Aug 16, 2024, 09:30 PM

Google has come under scrutiny after it was revealed through leaked screenshots that the company threatened tech influencers participating in its Team Pixel influencer program. Influencers were reportedly told that their relationship with Google would be terminated if they appeared to prefer other brands over the Google Pixel. This stipulation caused a stir among creators, leading to criticism of Google's approach. The company acknowledged the issue, stating it 'missed the mark' with its program agreement. The controversy highlights ongoing concerns about the blurred lines between influencer marketing and product reviews.