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ESPN Plans AI-Powered Personalized SportsCenter in 2025

Aug 28, 2024, 05:09 PM

ESPN, under the leadership of Chairman Jimmy Pitaro, is planning to launch an AI-powered personalized version of SportsCenter in 2025. This initiative is part of ESPN's strategy to enhance its flagship streaming service by utilizing artificial intelligence to tailor content for individual viewers. The AI technology aims to create customized clips and narration based on user interests, thereby providing a more personalized viewing experience. Additionally, ESPN is exploring the use of its streaming services to geo-target customers for in-market game telecasts, potentially expanding its involvement in local and regional sports rights.