Public announcement by TNT or Ernie Johnson

NBA Nears $76 Billion Media Rights Deal with Amazon, Disney in Competitive Bidding

May 2, 2024, 11:14 PM

The NBA is on the verge of finalizing new broadcasting agreements that could significantly increase its revenue. The league is expected to secure about $76 billion over the next 11 years, tripling the value of its current media rights deal. Major players like Amazon and Disney are involved, with Amazon potentially paying $1.8 billion annually and Disney $2.6 billion. This lucrative deal has sparked a competitive bidding war among networks, with NBCUniversal and Warner Bros. Discovery (WBD) also vying for broadcasting rights. The outcome could reshape the NBA's media landscape, affecting popular programs like 'Inside the NBA' and the careers of notable personalities such as Ernie Johnson, who may remain with TNT regardless of the NBA rights outcome.