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Will Epic Games' mobile store have over 10 million users in the EU by the end of 2024?
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Epic Games•Epic Game Store•European Union•Apple•Google•Tim Sweeney•Fortnite•Sweeney•App Store•Spotify•Europe
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Publicly available user statistics from Epic Games or third-party market analysis reports
Story
Epic Games Launches Mobile Store in EU Amid $1 Billion Battle with Apple and Google
Aug 16, 2024, 12:15 PM
Epic Games has launched the Epic Game Store on mobile in the European Union, marking a significant development in its ongoing battle against Apple and Google. According to Tim Sweeney, CEO of Epic Games, the company has invested approximately $1 billion in this legal fight, which includes lost revenue from Fortnite being blocked on iPhones for the past four years. Despite the financial toll, Sweeney expressed no regrets about the company's stance. The launch of the Epic Game Store on mobile comes as part of broader changes in Apple's App Store policies, which have also allowed Spotify to promote discounts directly within their app in Europe. This shift is seen as a response to increasing legal and governmental pressures on Apple to loosen its control over the digital economy.
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