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Tim Cook Unveils 'Apple Intelligence' AI at WWDC24, $AAPL Reacts

Jun 10, 2024, 06:07 PM

Apple has officially unveiled its new AI offering, 'Apple Intelligence,' at the WWDC24 event. Announced by CEO Tim Cook, Apple Intelligence aims to enable iPhone, iPad, and Mac devices to understand and create language and images. Cook emphasized that the AI should help with things that matter most to users, be built with privacy in mind, and put users at the core. He also highlighted that Apple Intelligence goes beyond artificial intelligence, referring to it as 'personal intelligence' and positioning it as the next big step for Apple. The AI is designed to be powerful, intuitive, integrated, and grounded in users' personal context. $AAPL shares reacted positively to the announcement.