Adobe Analytics report or other reliable market analysis post-Cyber Week

U.S. Online Holiday Sales to Hit Record $240.8 Billion, Up 8.4%, Adobe Predicts

Sep 25, 2024, 01:38 PM

U.S. shoppers are projected to spend a record $240.8 billion online this holiday season, an 8.4% increase from last year, according to Adobe Analytics. The forecast covers the period from November 1 through December 31. Adobe also expects sales during Cyber Week, a five-day period, to reach $40.6 billion, up 7% year-over-year. Additionally, 'Buy Now, Pay Later' services are anticipated to account for $18.5 billion in sales, marking an 11.4% rise. The growth is attributed to steep discounts and easing inflation, with Black Friday and Thanksgiving Day expected to outpace Cyber Monday in sales. This marks the highest holiday spending since 2021.