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Gov. Newsom Signs SAG-AFTRA-Backed AI Bills in Los Angeles to Protect Performers' Digital Likenesses

Sep 17, 2024, 06:33 PM

California Governor Gavin Newsom has signed two significant bills into law aimed at protecting actors and performers from the unauthorized use of their digital likenesses. The legislation, backed by the SAG-AFTRA union, ensures performers' legal rights when negotiating digital replicas and sets rules for recreating performers who have passed away. The signing took place on Monday at the SAG-AFTRA headquarters in Los Angeles, with union president Fran Drescher in attendance. Newsom emphasized the importance of these laws in safeguarding workers in the evolving AI space.