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VisitWill Authentic Brands Group rebrand Champion by June 30, 2025?
Yes • 50%
No • 50%
Official announcements from Authentic Brands Group, product release news
HanesBrands to Sell Champion to Authentic Brands for Up to $1.5 Billion, Stock Rises 16%
Jun 5, 2024, 12:19 PM
HanesBrands has agreed to sell its sportswear business, Champion, to Authentic Brands Group. The deal is valued at up to $1.5 billion, with some reports indicating a value of $1.2 billion. HanesBrands' stock has risen by 16% following the announcement on Wednesday. The transaction will see Authentic Brands Group acquiring the global Champion business, marking a significant strategic move for both companies.
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Continues as independent brand • 25%
Rebranded under new ownership • 25%
Merged with another brand • 25%
Dissolution of the brand • 25%
No new product lines • 33%
1 to 3 new product lines • 33%
More than 3 new product lines • 33%
Significant increase (>10%) • 33%
No significant change (<5%) • 33%
Moderate increase (5-10%) • 33%