Official announcements from major design award committees (e.g., Red Dot, iF Design)

Apple Unveils Apple Watch Series 10 with 30% Larger Screen and 10% Thinner Design

Sep 9, 2024, 05:14 PM

Apple has officially announced the Apple Watch Series 10, marking a decade since the original Apple Watch was introduced. The new smartwatch features the largest and most advanced display ever for an Apple Watch, with a 30% larger screen compared to the previous generation and even surpassing the Apple Watch Ultra. The Series 10 is also 10% thinner than its predecessor, the Series 9, measuring 9.7mm in thickness. Additionally, the display is up to 40% brighter when viewed from an angle, offering a 40% increase in brightness. The Series 10 comes with optional Titanium cases and is available in new glossy aluminum finishes, including jet black, rose gold, and silver. The starting price for the Apple Watch Series 10 is $399.