Industry award announcements and Amazon's official communications

Amazon Launches Generative AI Tools and AI Video Ads

Sep 23, 2024, 04:47 AM

Amazon has launched new generative AI tools aimed at enhancing the shopping experience for both sellers and customers. These tools include AI-powered video generators for creating video ads, which are expected to offer unparalleled customization and convenience. The integration of generative AI into retail, including natural language search, is seen as a significant step, as it tailors shopping experiences to individual preferences, predicts market trends for strategic planning, and allows virtual interactions with products. This move, spearheaded by Amazon Ads, underscores Amazon's deepening commitment to leveraging AI in the retail and e-commerce sectors.