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Will Accio achieve a 50% purchase intent increase by June 30, 2025?
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Story
Alibaba Unveils AI-Powered Search Engine Accio for Small Businesses with 40% Purchase Intent Increase
Nov 13, 2024, 09:12 AM
Alibaba Group Holding Limited has unveiled a new AI-powered search engine named Accio, aimed at small businesses in Europe and the Americas. The tool is designed to help these businesses source supplies more efficiently, increasing purchase intent by 40% compared to traditional search engines. Initial tests showed a 40% increase in purchase intent. This move represents Alibaba's effort to expand its cross-border e-commerce business and create new revenue streams. Accio is expected to streamline global trade tasks and enhance the overall e-commerce experience for international merchants. The launch took place on Tuesday.
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