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Market
Will a major advertising agency establish a dedicated AI department by end of 2025?
3
Resolution / Starting Odds
Yes • 50%
No • 50%
Official announcements or industry reports
Story
Nike Launches AI-Generated Ad Using Hybrid Workflow, Combining Over 5,000 MidJourney Images for 2025
Dec 28, 2024, 08:25 AM
Nike has launched a new advertisement created using artificial intelligence (AI) and traditional visual effects (VFX), marking a notable advancement in the integration of AI in advertising. The ad reportedly involved a hybrid workflow that combines AI-generated content with traditional techniques, showcasing the potential of AI in professional video production. Over 5,000 images were generated using MidJourney for this campaign. Industry analysts suggest that the use of AI in advertising is likely to become increasingly common, with many advertising agencies establishing dedicated AI departments or entirely new agencies focused on AI-driven content creation.
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Anthropic • 25%
OpenAI • 25%
Other • 25%
No • 50%
Yes • 50%
Other technological focus • 25%
No significant AI advancements • 25%
Minor AI developments • 25%
Major AI advancements announced • 25%
No • 50%
Yes • 50%
OpenAI • 25%
Anthropic • 25%
Neither • 25%
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IBM • 25%
OpenAI • 25%
Microsoft • 25%
Google DeepMind • 25%
