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Madonna's Free Rio Concert Draws Record 1.6 Million at Copacabana Beach

May 5, 2024, 11:29 AM

On May 4, 2024, Madonna concluded her Celebration Tour with a historic free concert at Copacabana Beach in Rio de Janeiro, drawing an unprecedented crowd of 1.6 million attendees. This event, marking the largest standalone concert ever for any artist, was also the final date of her global tour which began in October 2023 in London. The concert not only showcased Madonna's enduring popularity but also featured performances with Brazilian artists Anitta and Pabllo Vittar, enhancing the cultural significance of the event. The local economy benefitted significantly, with an estimated $57 million generated from the concert activities.