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Market
Which will be the top-selling sports video game of 2024?
4
Resolution / Starting Odds
EA's new college football game • 25%
FIFA 25 • 25%
Madden NFL 25 • 25%
NBA 2K25 • 25%
Public sales data from NPD Group or other major sales tracking organizations
Story
EA Uses AI to Bring 11,000 College Football Players to Life in First Game in Over a Decade
Jul 22, 2024, 04:05 AM
Electronic Arts (EA) has utilized artificial intelligence to bring 11,000 college football players to life in its latest videogame. This marks the first college football game released by EA in over a decade. The AI technology enabled EA to scan approximately 11,000 players' photos to create 3D avatars in just three months. Additionally, EA secured the likeness rights for these players for the first time in 2021. The integration of AI has been praised as a brilliant blend of AI and the Metaverse, transforming the digital presence of college football players. The Wall Street Journal reported on this innovative development.
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