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270-Foot Dragon Installed on Empire State Building for 'House of the Dragon' Season 2 on June 16

Jun 17, 2024, 01:13 AM

A 270-foot replica of Vhagar the Dragon has been installed atop the Empire State Building to promote the second season of HBO’s 'House of the Dragon.' This striking marketing stunt is part of Max's global 'Raise Your Banners' campaign. The massive inflatable dragon was secured to the iconic building on Sunday, June 16, creating a dramatic visual spectacle in New York City.