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VisitWhich region will lead Nike A'One sales in the first year?
North America leads sales • 25%
Europe leads sales • 25%
Asia leads sales • 25%
Other regions lead sales • 25%
Regional sales data released by Nike or market analysts
Two-time MVP A'ja Wilson to Launch Nike A'One in 2025, First Black WNBA Player Since 2010
May 11, 2024, 03:31 PM
WNBA superstar and two-time MVP A'ja Wilson has been officially named a Nike signature athlete and will be launching her own signature shoe, the Nike A'One, in 2025. This announcement marks a significant milestone as Wilson, also a WNBA Finals MVP, becomes the first Black WNBA player since 2010 to have a signature shoe. The development of the A'One has been in the works for over a year, a process similar to other athletes' signature shoe deals. The shoe's release has generated considerable excitement within the basketball community, with many expressing eagerness to support Wilson by purchasing the shoe upon its release.
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Launch of a new signature shoe • 33%
No significant response • 34%
Price cuts on existing products • 33%