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Apple Suspends Vision Pro 2 Development to Focus on Cheaper $1,500 Model

Jun 18, 2024, 03:17 PM

Apple Inc. has suspended development on its next high-end Vision Pro headset, also known as Vision Pro 2, shifting its focus to releasing a more affordable model by late 2025. The decision follows a slowdown in sales of the current $3,500 Vision Pro headset. The new, lower-cost model is expected to have fewer features and is anticipated to be priced around $1,500. Apple has informed at least one supplier about this strategic shift, which aligns with its aim to capture a broader market segment, following similar moves by competitors like Meta.