Regional user engagement data reported by Twitter or third-party analytics

Twitter Announces Mandatory Removal of Public Likes to Increase Engagement

May 22, 2024, 03:21 AM

Twitter has announced a significant change to its platform by making likes private for all users. The mandatory removal of public likes aims to address concerns that public likes incentivize undesirable behavior and discourage users from liking content that may be considered edgy or controversial. By making likes private, Twitter hopes to create a safer environment where users feel more comfortable engaging with content without fear of retaliation or damage to their public image. The change is expected to increase overall engagement on the platform as users will no longer be concerned about the visibility of their likes.