Loading...
Market
Which platform will The Guardian focus on after leaving X by mid-2025?
2
Resolution / Starting Odds
Focus on Instagram • 25%
Focus on TikTok • 25%
Focus on Threads • 25%
Focus on Other Platforms • 25%
Official announcements from The Guardian or analysis by media industry experts
Story
The Guardian Halts Official Posts on X, Citing 'Toxic Platform' and Musk's Influence
Nov 13, 2024, 12:50 PM
British newspaper The Guardian has announced that it will no longer post content on X, the social media platform formerly known as Twitter, from its official editorial accounts. The publication cited concerns over 'often disturbing content' found on the platform, including 'far-right conspiracy theories and racism'. The Guardian stated that the U.S. presidential election campaign served to underline its decision, highlighting that Elon Musk has been able to use X's influence to shape political discourse. While the Guardian will stop posting on X, it noted that X users can still share its articles. The organization believes that resources could be better used promoting its journalism elsewhere and has been considering this move for a while.
View original story
Similar markets
Increase focus on Facebook • 25%
Increase focus on Instagram • 25%
Launch own platform • 25%
Other strategy • 25%
Increase in engagement • 25%
Decrease in engagement • 25%
No significant change • 25%
Data not available • 25%
Yes • 50%
No • 50%
BBC • 25%
CNN • 25%
New York Times • 25%
Other • 25%
Toxic content • 25%
Lack of engagement • 25%
Platform instability • 25%
Other • 25%
PlayStation • 25%
Xbox • 25%
Nintendo • 25%
PC • 25%
More positive • 25%
More negative • 25%
No change • 25%
Mixed opinions • 25%
Meta (Facebook) • 25%
Instagram • 25%
TikTok • 25%
Other • 25%
BBC • 25%
CNN • 25%
New York Times • 25%
Other • 25%
Samsung devices • 25%
Apple devices • 25%
Web-based applications • 25%
Other platforms • 25%