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Which platform will see the largest increase in AR creator sign-ups by the end of Q1 2025?
2
Resolution / Starting Odds
Snap • 25%
TikTok • 25%
Meta • 25%
Other • 25%
Official reports from Snap, TikTok, Meta, or credible news sources
Story
Meta to Shut Down Meta Spark AR Platform in 2025, Impacting Third-Party Tools and Creators
Aug 27, 2024, 03:15 PM
Meta has announced the shutdown of its augmented reality platform, Meta Spark, effective January 14, 2025. This decision will end the availability of third-party tools and content on the platform, impacting creators who have relied on Meta Spark to develop AR effects for Instagram and Facebook. Only Meta-owned AR effects will remain accessible. The shutdown has sparked frustration among creators, who express concerns about losing their source of income with minimal notice. Meta Spark, launched in 2017, has been a significant tool for AR creators, and its closure marks a shift in Meta's focus, possibly towards virtual reality and lightweight AR technologies. The shutdown includes the Spark AR authoring tool and Meta Spark Studio, while competitors like Snap and TikTok continue to thrive in the AR space.
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