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Google Partners with NBCUniversal and Team USA to Bring AI to 2024 Paris Olympics Coverage

Jul 18, 2024, 03:07 PM

Google has announced a new partnership with NBCUniversal, NBC, and Team USA to integrate its AI technology into the U.S. broadcast of the 2024 Paris Olympics. As part of this sponsorship deal, Google will be the Official Search AI Partner of Team USA, marking the first time the technology company has entered into such a partnership. The collaboration will see Google's AI products, including Gemini and AI Overviews, being used to enhance Olympic and Paralympic coverage across broadcast, online, and social media platforms. This initiative aims to provide innovative and insightful commentary on competitions, leveraging AI to explain events to the audience.