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Which major Hollywood studio will be the first to announce a policy change regarding the use of digital likenesses?
3
Resolution / Starting Odds
Warner Bros. • 25%
Disney • 25%
Universal Pictures • 25%
Paramount Pictures • 25%
Publicly available announcements and news reports
Story
California Governor Signs AI Bills to Protect Actors' Digital Likeness and Target Deepfakes
Sep 17, 2024, 11:25 PM
California Governor Gavin Newsom has signed two significant bills into law aimed at protecting actors and performers from unauthorized use of their digital likenesses by artificial intelligence. The legislation, celebrated by SAG-AFTRA at their Plaza, ensures that any digital replicas of an individual's voice or likeness cannot be used without their consent, extending protections to both living individuals and their estates. This move is part of a broader effort to regulate the evolving AI technology in the entertainment industry, addressing concerns over digital replicas and deepfakes. Additionally, Newsom signed three bills targeting the use of AI-generated deepfakes in political ads, including AB 2655, requiring social media platforms to remove or label such content, thereby safeguarding the integrity of elections.
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Similar markets
Yes • 50%
No • 50%
Warner Bros. • 25%
Disney • 25%
Universal Studios • 25%
Sony Pictures • 25%
Warner Bros. • 25%
Disney • 25%
Universal Pictures • 25%
Other • 25%
Disney • 25%
Warner Bros. • 25%
Netflix • 25%
Other • 25%
Universal Pictures • 25%
Warner Bros. • 25%
Disney • 25%
Other • 25%
Marvel Studios • 25%
Warner Bros. • 25%
Disney • 25%
Other • 25%
A-list actor • 25%
B-list actor • 25%
C-list actor • 25%
Deceased actor's estate • 25%
Yes • 50%
No • 50%
Universal Studios • 25%
Warner Bros • 25%
Netflix • 25%
Disney • 25%
Electronic Arts • 25%
Ubisoft • 25%
Activision Blizzard • 25%
Other • 25%