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Which company will face the next major conservative backlash over DEI initiatives by the end of 2024?
3
Resolution / Starting Odds
Coca-Cola • 25%
PepsiCo • 25%
Nike • 25%
Other • 25%
Credible news sources reporting on conservative backlash
Story
Lowe's Scales Back DEI Programs Amid Conservative Backlash, Influenced by Robby Starbuck
Aug 28, 2024, 02:00 AM
Lowe's, a major American home improvement retailer, has decided to scale back its diversity, equity, and inclusion (DEI) programs. This move aligns with a broader trend among U.S. companies facing pressure from conservative groups and follows a Supreme Court ruling. Lowe's will no longer sponsor certain events, such as pride parades, and will cease participation in surveys by the Human Rights Campaign, an LGBTQ advocacy group. This decision follows similar actions by other companies, including Harley-Davidson and John Deere, amid a growing backlash against DEI initiatives. Conservative activist Robby Starbuck has been noted as a significant influencer in this trend.
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