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Which city will have the highest number of 'Raise Your Banners' installations?
3
Vhagar the Dragon•Empire State Building•HBO•House of the Dragon•Max•Raise Your Banners•New York City
Resolution / Starting Odds
New York • 33%
Los Angeles • 33%
London • 33%
HBO Max's official marketing reports
Story
270-Foot Dragon Installed on Empire State Building for 'House of the Dragon' Season 2 on June 16
Jun 17, 2024, 01:13 AM
A 270-foot replica of Vhagar the Dragon has been installed atop the Empire State Building to promote the second season of HBO’s 'House of the Dragon.' This striking marketing stunt is part of Max's global 'Raise Your Banners' campaign. The massive inflatable dragon was secured to the iconic building on Sunday, June 16, creating a dramatic visual spectacle in New York City.
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