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Dutchman Wijnand Herinckx Helps Nike and Lego Reach Russia Despite Restrictions

Jun 16, 2024, 05:00 AM

Wijnand Herinckx, a 40-year-old Dutch businessman living in Moscow, has been instrumental in getting Western brands like Nike and Lego into Russia's stores despite the retailers' restrictions. Nike stopped selling its sportswear to Russia soon after Moscow invaded Ukraine two years ago. However, Herinckx has found ways to bypass these restrictions, ensuring that Russian retailers continue to offer these products. The companies involved are reportedly unhappy about this development. Herinckx commented, 'What we do is quite cool, we are proud of it.'