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Which ad format will be most effective on Amazon Prime Video by end of 2024?
4
Resolution / Starting Odds
Streaming pause ad placement • 33%
Interactive shopping ads • 33%
Traditional video ads • 34%
User engagement data released by Amazon or independent marketing studies
Story
Amazon Prime Video to Increase Ad Presence with New Formats, Rapid Scale, Making TV Ads Irrelevant
May 14, 2024, 12:47 PM
Amazon Prime Video is set to increase the presence of ads on its platform, making them more pervasive. A study indicates that only 15% of consumers have opted out of ads on Amazon Prime Video, highlighting the effectiveness of Amazon's strategy to enable ads by default and achieve rapid scale. New ad formats, such as the 'streaming pause ad placement,' will soon be introduced, displaying ads when users pause their content. Additionally, Amazon is integrating shopping capabilities directly into these ads, allowing users to shop using their TV remote. Amazon executives Paul Kotas and Mike Hopkins have promoted Prime Video as a 'one-stop shop' for viewers and advertisers at the company's first upfront event. This move comes just months after Amazon introduced ads to its Prime Video service, marking a significant push into the media-buying season. Amazon ads are quickly making TV ads irrelevant.
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