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Market
What will Starbucks cite as primary reason for sales increase in Q1 2025?
2
Resolution / Starting Odds
Non-dairy milk policy change • 25%
Return of condiment bars • 25%
Holiday drinks and menu simplification • 25%
Other factors • 25%
Starbucks Q1 2025 earnings report or official press release
Story
Starbucks to Eliminate Extra Charge for Non-Dairy Milk in U.S. and Canada, Resulting in 10% Price Reduction
Oct 30, 2024, 10:09 PM
Starbucks has announced that starting November 7, it will no longer charge extra for non-dairy milk options in its U.S. and Canadian stores. This change applies to soy milk, oat milk, almond milk, and coconut milk, and is expected to result in a 10% price reduction for customers who prefer non-dairy milk. The decision, part of a broader strategy under new CEO Brian Niccol, aims to address declining sales and improve customer satisfaction. Additionally, Starbucks plans to bring back condiment bars and focus on operational upgrades without increasing prices in FY25. The announcement was made during an earnings call, and the company will also bring back holiday drinks and simplify its menu.
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Similar markets
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