View count on Kamala Harris's official TikTok account

Kamala Harris Embraces 'Brat Summer' Trend on TikTok, Gains 102k Followers, Aims to Beat Trump

Jul 25, 2024, 02:04 PM

Vice President Kamala Harris has embraced the 'brat summer' trend, a phenomenon inspired by British pop star Charli XCX's album 'Brat,' to connect with Gen Z voters. This trend has led to an explosion of memes and viral content on social media platforms like TikTok. Harris's campaign is leveraging these memes, which include remixes of her quotes, dance moves, and speeches, to galvanize support among young voters. The campaign's strategy includes using popular songs like Beyoncé's 'Freedom' and collaborating with grassroots TikTok creators who have mobilized to create a viral online presence for Harris. The use of the 'brat' meme, which symbolizes embracing life's messiness, aims to present Harris as a relatable figure. Following President Biden's endorsement, Harris's candidacy has seen a significant increase in online engagement, with her new TikTok account gaining 102k followers shortly after its launch. The campaign also features coconut tree memes and aims to win an election predicted to be decided by razor-thin margins. Harris's edits and remixes have generated millions of views, and her campaign account, KamalaHQ, has tripled in followers. The campaign hopes that this digital momentum will translate into votes in the upcoming election against Donald Trump.