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Meta's Facebook Sees Highest Number of Young Adult Users in Three Years
May 31, 2024, 08:36 PM
Meta announced on Friday that its flagship app, Facebook, is attracting its highest number of young adults in three years. The social media giant revealed that over 40 million adults aged 18 to 29 in the US and Canada use Facebook daily. This surge is part of Meta's strategy to revamp Facebook's feed to show more posts from outside a person's network of friends and family, aiming to compete with TikTok and regain younger users. The company is working to shake off its reputation as a platform primarily used by an older generation.
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Same rate as 2023 • 33%
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Increase in user engagement • 33%
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Primarily older users • 33%
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Instagram • 33%
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Increase • 50%
Decrease • 50%
Teenagers (13-19) • 25%
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Stable • 33%
Growth • 33%