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Meta Introduces AI Chatbots, Verified Program, and Ad Targeting on WhatsApp

Jun 6, 2024, 06:00 PM

Meta Platforms is introducing new AI-powered features to WhatsApp, aimed at enhancing business interactions and revenue generation. The company will allow businesses to use free artificial intelligence chatbots to connect with customers, answer queries, and facilitate sales. Additionally, Meta is rolling out its Meta Verified program for WhatsApp Business users in Brazil, India, Indonesia, and Colombia, with subscription plans starting at $14 a month. This move is part of Meta's broader strategy to leverage AI in its messaging services to boost business revenue. Mark Zuckerberg announced the launch of AI-driven ad targeting for businesses on WhatsApp, including in Singapore.