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Jaguar Drops Iconic Cat in Biggest Logo Change in 42 Years, Launches 'Copy Nothing' Campaign for $100,000+ Electric Cars

Nov 19, 2024, 09:30 PM

Jaguar has unveiled a new logo, marking its biggest design change in 42 years, as part of a rebranding effort toward an all-electric, ultra-luxury future. The British automaker has dropped its iconic leaping cat badge, which has been a staple for 90 years, in favor of a minimalist wordmark featuring the company's name in a custom font. The rebrand aims to position Jaguar as an ultraluxury brand, moving away from mainstream luxury, with plans to launch three new electric cars in 2026, each starting at over $100,000. The company has released a new advertising campaign titled 'Copy Nothing' to promote the rebrand.