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What will be the public reception of Adidas post-settlement with Ye by mid-2025?
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Resolution / Starting Odds
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Public opinion surveys and media analysis
Story
Adidas and Ye Reach Out-of-Court Settlement, Providing €100 Million Boost
Oct 29, 2024, 12:59 PM
Adidas has reached an out-of-court settlement with rapper Ye, formerly known as Kanye West, to end all legal proceedings between them. The sportswear brand confirmed during a media call that no money changed hands in the agreement. The settlement, reached in the third quarter, provides Adidas with a €100 million boost. The two parties had been involved in multiple lawsuits following the termination of their partnership in 2022, which occurred after Ye made antisemitic comments.
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