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Market
What will be the most common reason cited by users for subscribing to Disney+'s paid sharing program by March 31, 2025?
2
Resolution / Starting Odds
Access to exclusive content • 25%
No longer able to share password • 25%
Better account management • 25%
Other • 25%
User surveys and feedback reports
Story
Disney+ Expands Paid Sharing Program Globally, Costs $6.99/Month
Sep 25, 2024, 07:35 PM
Disney+ has officially expanded its paid sharing program globally, including the U.S., Canada, Europe, and the Asia-Pacific region. This initiative aims to curb password sharing by introducing a fee for users who share their accounts with individuals outside their households. The new policy requires users to pay an additional $6.99 per month for Disney+ Basic and $9.99 per month for Disney+ Premium to add an extra member. Disney CEO Bob Iger announced the password sharing crackdown, following similar actions taken by other streaming services like Netflix, as Disney seeks to convert password-borrowers into paying customers. The paid sharing program allows subscribers to manage who accesses their accounts, ensuring that only authorized users can utilize the service.
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Similar markets
Less than 10% • 25%
10% to 20% • 25%
20% to 30% • 25%
More than 30% • 25%
Yes • 50%
No • 50%
Less than 5% • 25%
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10% to 15% • 25%
More than 15% • 25%
Yes • 50%
No • 50%
U.S. • 25%
Canada • 25%
Europe • 25%
Asia-Pacific • 25%
Disney+ • 25%
ESPN+ • 25%
Hulu • 25%
New Service • 25%
Yes • 50%
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Yes • 50%
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Yes • 50%
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Yes • 50%
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Political stance • 25%
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Other • 25%
