Loading...
Market
What will be the market share of Google's Privacy Sandbox in the ad tech industry by the end of 2024?
2
Resolution / Starting Odds
Less than 10% • 25%
10-20% • 25%
20-30% • 25%
More than 30% • 25%
Industry reports and market analysis
Story
CMA Accepts Google's Updated Web Privacy Approach on Third-Party Cookies, Boosting Ad Tech Stocks
Jul 22, 2024, 07:12 PM
Google has proposed an updated approach to web privacy through its Privacy Sandbox initiative, which has been accepted by the UK Competition and Markets Authority (CMA). This proposal aims to address concerns related to third-party cookies. As a result, shares of companies like Trade Desk, Criteo, and Magnite have seen an uptick. The proposal was detailed in a blog post. Industry experts believe that Google and Meta offer the best return on investment in the advertising sector, with Google being a good option for brands with strong awareness, while Meta is suitable for those with slightly less brand equity. The Trade Desk CEO had previously commented in the Q1 24 Call in May that it would be a strategic mistake for Google to deprecate cookies.
View original story
Similar markets
Yes • 50%
No • 50%
Increase • 25%
Decrease • 25%
Remain the same • 25%
Other • 25%
Significant progress (major features released) • 25%
Moderate progress (some features released) • 25%
Minimal progress (few or no features released) • 25%
Project stalled or canceled • 25%
Market share decreases significantly • 25%
Market share remains stable • 25%
Market share increases • 25%
Market share data unavailable • 25%
Increase by more than 5% • 25%
Increase by less than 5% • 25%
Stay the same • 25%
Decrease • 25%
Less than 10% • 25%
10% to 25% • 25%
25% to 50% • 25%
More than 50% • 25%
Increase • 25%
Decrease • 25%
Remain the Same • 25%
Other • 25%
Above 65% • 25%
Between 55% and 65% • 25%
Between 45% and 55% • 25%
Below 45% • 25%
FLoC • 25%
FLEDGE • 25%
Topics API • 25%
Other • 25%
Increase by more than 5% • 25%
Increase by 0-5% • 25%
Decrease by 0-5% • 25%
Decrease by more than 5% • 25%
Yes • 50%
No • 50%
Increases • 25%
Decreases • 25%
Remains the same • 25%
Insufficient data • 25%