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Mars in Advanced Talks to Acquire Cheez-It and Eggo Maker Kellanova for $22 Billion

Aug 4, 2024, 08:32 PM

Mars, the maker of Snickers and M&M's, is in advanced talks to acquire Kellanova, a leading snack company known for Cheez-It, Pringles, and Eggo. The potential acquisition, valued at $22 billion, would mark one of the largest deals in the packaged food sector. Kellanova, which was spun off from Kellogg Co, produces a variety of popular convenience foods. Reuters reports that Mars's acquisition of Kellanova, traded under the ticker symbol $K, would be a significant move in the industry.