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Market
What will be the impact of RCS support on the market share of messaging apps by December 31, 2024?
5
Resolution / Starting Odds
Apple Messages gains market share • 25%
Google Messages gains market share • 25%
Both gain equally • 25%
No significant change • 25%
Market analysis reports, data from market research firms
Story
Apple Announces RCS Support in iOS 18, Messages Still Green Bubble
Jun 10, 2024, 05:37 PM
Apple has announced that its Messages app will support Rich Communication Services (RCS) in the upcoming iOS 18. This move aims to improve the messaging experience between iPhone and Android devices by replacing SMS as the default communication protocol. The inclusion of RCS will enable higher quality photos and videos to be exchanged between the platforms. Despite this update, messages sent from iPhones to Android devices will still appear with a green bubble. The announcement marks a significant shift in Apple's messaging strategy, aligning more closely with the standard used by Android devices. The news has had an impact on related stocks, including $AAPL, $GOOG, and $GOOGL.
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