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Market
What will be the feature set of Apple's lower-cost Vision Pro model compared to the current Vision Pro model?
2
Resolution / Starting Odds
Significantly fewer features • 33%
Moderately fewer features • 33%
Slightly fewer features • 33%
Official Apple announcements, major reputable news outlets
Story
Apple Suspends Vision Pro 2 Development to Focus on Cheaper $1,500 Model
Jun 18, 2024, 03:17 PM
Apple Inc. has suspended development on its next high-end Vision Pro headset, also known as Vision Pro 2, shifting its focus to releasing a more affordable model by late 2025. The decision follows a slowdown in sales of the current $3,500 Vision Pro headset. The new, lower-cost model is expected to have fewer features and is anticipated to be priced around $1,500. Apple has informed at least one supplier about this strategic shift, which aligns with its aim to capture a broader market segment, following similar moves by competitors like Meta.
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Similar markets
Under $1,500 • 25%
$1,500 - $2,000 • 25%
$2,000 - $2,500 • 25%
Over $2,500 • 25%
Enhanced BCI capabilities • 25%
New health monitoring features • 25%
Advanced AR/VR functionalities • 25%
Other • 25%
$500 - $999 • 33%
$1000 - $1499 • 33%
$1500 - $1999 • 33%
Q3 2024 • 25%
Q4 2024 • 25%
Q1 2025 • 25%
Q2 2025 • 25%
Production halted • 25%
Reduced production • 25%
Stable production • 25%
Increased production • 25%
Focus on $2,000 model • 25%
Continue $3,500 model • 25%
Introduce both models • 25%
Discontinue all models • 25%
New affordable Vision Pro model • 25%
Vision Pro production halt • 25%
Vision Pro software update • 25%
Other • 25%
