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What will be the adoption rate of Ventura OS among smart TVs by December 31, 2025?
2
Resolution / Starting Odds
0-10% • 25%
11-20% • 25%
21-30% • 25%
Above 30% • 25%
Adoption rate reports from industry analysts or The Trade Desk's official statements
Story
The Trade Desk's Ventura Smart TV OS Set for 2025, Roku Stock Falls 6%
Nov 20, 2024, 02:04 PM
The Trade Desk Inc. is set to launch Ventura, a new streaming TV operating system, in the second half of 2025. This move aims to address inefficiencies in the streaming ad industry and enhance user experiences. CEO Jeff Green has stated that existing providers like Roku have a conflict of interest due to their content ownership. The company is seeking partnerships with hardware manufacturers to facilitate the rollout of Ventura, which will streamline content discovery and improve ad processes. The announcement has led to a 6% decline in Roku's stock price, as The Trade Desk's entry into the smart TV OS market is seen as direct competition to existing providers like Roku.
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LG • 25%
Sony • 25%
Other • 25%
Less than 10% • 25%
10% to 20% • 25%
20% to 30% • 25%
More than 30% • 25%
Less than 5% • 25%
5% to 10% • 25%
10% to 20% • 25%
More than 20% • 25%
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Other • 33%
X TV • 25%
YouTube • 25%
Netflix • 25%
Amazon Prime Video • 25%
Less than 500,000 units • 25%
500,000 to 999,999 units • 25%
1,000,000 to 1,499,999 units • 25%
1,500,000 or more units • 25%
High (Over 75%) • 25%
Moderate (50-75%) • 25%
Low (25-50%) • 25%
Very Low (Under 25%) • 25%