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Perplexity Launches 'Buy with Pro' AI-Driven Shopping Feature for U.S. Pro Users

Nov 18, 2024, 05:06 PM

Perplexity has introduced a new AI-driven shopping feature for its Pro users in the U.S., allowing them to purchase products directly from its search engine. This feature, named 'Buy with Pro,' enables seamless native commercial transactions within Perplexity, marking a significant shift from merely providing answers to facilitating purchases. The new service includes 'one-click buying' and a merchant program, distinct from Perplexity's sponsored questions ad products. Users can now research and buy products within the same platform, making online shopping more convenient and efficient. CEO Arav Srinivas stated that the goal is to provide real-time information on essential verticals and believes Perplexity is ahead of competitors like OpenAI and Google. The new feature also supports everyday shopping and presents users with visual cards containing product details, pricing, and seller information.