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Market
What will be Booking.com's primary compliance strategy for DMA by November 2024?
5
Resolution / Starting Odds
Increase transparency in pricing • 33%
Modify algorithms for hotel listings • 33%
Enhance data portability for users • 33%
Booking.com's compliance report or detailed analysis by market experts.
Story
EU Designates Booking.com as 'Gatekeeper', Sets 6-Month Compliance Deadline
May 13, 2024, 10:10 AM
The European Union has designated Booking.com, operated by U.S.-based Booking Holdings, as a 'gatekeeper' under the Digital Markets Act (DMA), subjecting it to stringent regulatory requirements. This designation aims to enhance competition by providing holidaymakers with more choices and offering hotels greater business opportunities. Booking.com has been given six months to comply with these regulations and must submit a detailed compliance report. Concurrently, the EU is investigating the regulatory status of the social media network X.
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Similar markets
Market share increases • 33%
Market share decreases • 33%
Market share remains stable • 34%
Advocate for similar regulations • 25%
Oppose the regulations • 25%
Request exemptions • 25%
No public response • 25%
High Compliance • 25%
Moderate Compliance • 25%
Low Compliance • 25%
Non-Compliance • 25%
Revenue increases • 33%
Revenue decreases • 33%
Revenue remains stable • 34%
Enhanced Content Moderation • 25%
Increased User Transparency • 25%
Improved Data Protection • 25%
Stricter Advertising Policies • 25%
Adopt the rule • 33%
Reject the rule • 33%
Remain neutral/wait for lawsuit outcome • 34%
Increase in market value • 33%
Decrease in market value • 33%
Market value remains stable • 34%
Increase by more than 5% • 25%
Increase by less than 5% • 25%
Decrease by less than 5% • 25%
Decrease by more than 5% • 25%
Stock price increases • 33%
Stock price decreases • 33%
Stock price remains stable • 34%