Market analysis reports from firms like Gartner or IDC

Apple Plans 10% Increase in iPhone Shipments for 2024, Aims for 90 Million Units

Jul 10, 2024, 04:16 PM

Apple Inc. plans to increase its iPhone shipments by 10% in 2024, following a challenging 2023. The company aims to ship 90 million units of the iPhone 16 in the latter half of the year. Apple expects that new AI features will boost demand for its new lineup, Bloomberg reports.