Analysis of new marketing campaigns from Apple

Apple Withdraws 'Crush' Ad Following Global Backlash

May 13, 2024, 12:30 PM

Apple faced significant backlash over its 'Crush' advertisement, leading to the company pulling the ad after widespread negative reactions globally, including in Japan. The ad, criticized for its content, sparked a notable amount of criticism from artists and customers across various social media platforms. The controversy was significant enough to prompt Apple to publicly backtrack and withdraw the advertisement, an unusual move for the tech giant.