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Market
What is the market position of the iPad in Q3 2024?
5
Resolution / Starting Odds
Increased market share • 25%
No change in market share • 25%
Decreased market share • 25%
Lost market leadership • 25%
Market analysis reports
Story
Apple Cancels 'Crush' iPad Ad, Apologizes for Misstep, Acknowledges Error
May 9, 2024, 08:44 PM
Apple has issued an apology and decided not to air its controversial 'Crush' iPad Pro advertisement on television following significant backlash. The ad, which depicted various creative tools such as musical instruments and art supplies being crushed by a hydraulic press, was intended to demonstrate the consolidation of multiple functionalities into the iPad. However, it was widely criticized for symbolizing the destruction of creativity and received negative reactions from both the public and celebrities. Apple's VP of Marketing Communications, Tor Myhren, acknowledged that the company had 'missed the mark' with the ad, stating, 'We missed the mark with this video, and we’re sorry.'
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Similar markets
Increase in Stock Price • 33%
Decrease in Stock Price • 33%
No Significant Change • 33%
Remains steady • 33%
Significantly improves • 33%
Declines due to competition • 33%
Significantly Increase • 33%
Slightly Increase • 33%
No Significant Change • 34%
1st • 33%
2nd • 33%
3rd or lower • 33%
Apple leads the market • 33%
Apple is in second place • 33%
Apple is third or lower • 33%